With the rapid development of Jingdong, Dangdang, VANCL, B2C mall, Suning, Gome, Dazhong Electric Appliance and other traditional domestic retail heavyweights are beginning to build up B2C platform, to try to have a share in the electronic commerce the irresistible trend of. The following author on the introduction of several models and the lack of […]
With the rapid development of
Jingdong, Dangdang, VANCL, B2C mall, Suning, Gome, Dazhong Electric Appliance and other traditional domestic retail heavyweights are beginning to build up B2C platform, to try to have a share in the electronic commerce the irresistible trend of. The following author on the introduction of several models and the lack of B2C platform B2C.
before the introduction, to understand what is the next B2C. B2C is the enterprise through the Internet to provide consumers with a new shopping environment – online stores, consumers through the network shopping online, online payment. B2C whether it is in terms of product quality, after-sales service and other aspects of the shop is more secure than C2C.
1, the traditional retail
online (entity) mode, has its own brand, and have a lot of the audience, but due to the development of e-commerce, online shopping consumers gradually move, therefore, in order to avoid the loss of consumers in order to e-commerce in this wave of share, and if you go to other platforms the shop, also have an impact on the self brand, so choose to build a platform independent B2C. Due to the online has a large part of the audience groups, online and offline combination, accounting for a lot of advantages.
2, its own products
network marketing through their own products, for some factories, not only production and sales, this is not stable, and the risk coefficient is very high, if companies sell what the problem, the factory may face the risk of collapse. So by building e-commerce platform, the combination of online and offline, better use of their own advantages, and avoid the risk of a large part of the lifeline, at least is in your own hands, and not to sell the company such as hand.
because he did a good product, or no products, only through the agency of others to do product, this product can advance online survey under the online awareness and the degree of competition, after this choice after the product to be profitable. For example: a certain brand of products online very popular with the masses, but not many people on the Internet to sell or say there is not much competition. Such a situation can be a proxy brand products, and build e-commerce platform for network sales.
4, integrated brand B2C
in a certain brand to achieve a certain scale, with a fixed consumer, you can use their own brand to promote the sale of other products. For example, Dangdang, we all know Dangdang is the best book to buy a platform, which has created a brand concept to the hearts of consumers. The use of the advantages of the brand, and other enterprises to cooperate with other enterprises or other products to guide consumers to consume. But this type of B2C model must have a certain strength of the enterprise, so in this regard, small and medium-sized enterprises that reach.