Beijing International Film Festival forum, the electricity supplier and the movie sweet date, the discussion is the electricity supplier to bring the film low fares, and how long this situation can last. This content is not suitable for the "sweet date" to describe the film industry of high cost low fare anxious, pay lower prices […]
Beijing International Film Festival forum, the electricity supplier and the movie sweet date, the discussion is the electricity supplier to bring the film low fares, and how long this situation can last. This content is not suitable for the "sweet date" to describe the film industry of high cost low fare anxious, pay lower prices in the process of competition in the electricity supplier, now that both sides feel tired, but who has not achieved a decisive victory, the game between the film industry and the electricity supplier can use "not cold blood" to describe.
to see a movie as long as 9.9 yuan, this mode to break up the master, step by step, and so on in the pre-sale phase of the film made up to one hundred million or two hundred million of the results. From the early situation, producers are happy, low fares to bring high attendance, the film sold scene looks so that they are very satisfied; the electricity supplier is pleasant, in the future the main ticket market leader in theaters, and turnover of several fold; the audience naturally happy, don’t need to go to the gate of the cinema line, a popsicle money will be able to see the movie, Why not?
stand, some filmmakers, they think, 9.9 yuan fare this kind of thing, occasionally do or can engage in a long run, the audience, used 9.9 yuan to see the movie, the price to 15 yuan and they are not willing to, once the electricity supplier to burn burned only Kucha, producers might have to play "then set man" role, the effort to figure out how to stabilize the film of low fare. More worried that 9.9 yuan fare is a vicious cycle, not conducive to the long-term development of the film industry.
business is now can bring low fare operating costs, like the two taxi software and now has the following. Electricity supplier fight movie tickets, but also to the halftime. At this time, it is hard to spell who more money. Who pays more, who will be able to occupy a larger market, this is a particularly hard truth, as long as the electricity supplier low fare zeixinbusi, despite many movies reviled, can’t stop the electricity and electricity supplier frenzy, or stand in the people’s side, has let the people take advantage of what this kind of moral "advantage.
of course, even if a film ticket is sold at a price of 9.9 yuan, divided into theaters Chupin, is still in accordance with the 30 yuan or 35 yuan minimum price standards, on the surface, still can not see what damage to the film industry chain. Even if there really is destruction, that is the future. In front of the film industry in full swing, the future, how many people really do not want to seriously consider. So, now the majority of people’s mentality is that the fare of 9.9 yuan can stick to it, adhere to live up to surrender does not matter. Moreover, now there is little business pushed 9.9 yuan tickets activities, their prices are gradually close to the cinema membership price.
The main purpose of
electricity supplier wars "movie ticket re planning is people’s buying habits, it is the theater ticket desk moved to business platform; theater ticket office can be tying electronic business platform can also be sold popcorn, advertising and related derivatives. This >